PROJECT
several TVCs for broadcast
CLIENT
SS+K
Shine was honored to work with the amazing teams at Mount Sinai, SS+K and Hocus Pocus to create four spots for Mount Sinai. Each piece focused on the incredible people at each of the Mount Sinai hospitals in New York. The Shine team directed the spots, which were photographed by acclaimed photojournalist Ashley Gilbertson with supporting video captured by prolific documentarian Ron Haviv. Commercial direction, editorial, and animation were provided by Shine.
Ashley Gilbertson was the photographer for the project, collaborating with the team at Shine. Ashley is an acclaimed Australian photographer known for his compelling war photography. His work, particularly in Iraq, captures the stark realities of conflict and its human impact. Gilbertson's poignant images have earned him prestigious awards and recognition, making significant contributions to photojournalism and raising awareness of global issues.
Mount Sinai Hospitals, based in New York City, are renowned for their advanced medical care and research. Part of the Mount Sinai Health System, they offer comprehensive services in specialties like cardiology, oncology, and neurology. The hospitals are celebrated for their cutting-edge treatments, medical education, and commitment to patient-centered care.
Research at Mount Sinai Hospitals is pioneering, focusing on innovative treatments and medical advancements. Key areas include genomics, cancer, neuroscience, and personalized medicine. Their multidisciplinary approach integrates cutting-edge technology and collaboration, driving breakthroughs that improve patient outcomes and contribute significantly to global medical knowledge and practices.
