PROJECT
3 minute live action video for annual conference
CLIENT
Prudential
Shine collaborated with the creative team at Prudential to tell the story of the company’s 144 year heritage of working with people to strengthen communities around the world. Prudential is a financial giant with a workforce of over 40,000 worldwide. With it’s early roots in providing insurance and financial independence for the working man, Prudential has been a financial force for good, making the world a better place for all.
Prudential Insurance was founded in 1875 by John F. Dryden in Newark, New Jersey. Originally named "The Widows and Orphans Friendly Society," it aimed to provide affordable insurance to working-class families. The company quickly grew, becoming a major player in the American insurance industry.
John F. Dryden, founder of Prudential Insurance, was an American businessman born in 1839. He established the company in 1875 to provide affordable insurance for working-class families. Dryden's vision and leadership expanded Prudential into a major insurance provider.
Prudential Insurance has maintained a strong relationship with Newark, significantly contributing to its economy and development. The company's headquarters and major investments in local projects underscore its commitment to Newark, symbolizing stability and growth while fostering community initiatives and urban revitalization.
Hands as a visual metaphor represent connection, creation, and action. They symbolize human touch, collaboration, and care, often depicted in art and media to convey support, unity, and effort. Hands can also signify strength, illustrating the impact of human intervention and the ability to shape and transform.
The Prudential Insurance logo features a stylized depiction of the Rock of Gibraltar, symbolizing strength, stability, and endurance. The iconic rock image is accompanied by the company name in bold, clean typography, reinforcing the brand's commitment to reliability and security for its policyholders.
