PROJECT

Licensing Convention event videos

STUDIO

Dreamworks Animation

VENUE

Mandalay Bay Light Club

Shine designed and animated live event graphics for DreamWorks Animation's Licensing show event at Mandalay Bay's LIGHT night club in Las Vegas. Shine created the experience by animating content showcasing many DreamWorks franchises and mapping the animations on the venue's 173 screens in sync with live Cirque du Soleil performers and special guest host Jim Parsons.

The Licensing Convention in Las Vegas is a major annual event where brands, entertainment properties, and businesses connect to create licensing partnerships. Industry leaders showcase new products, negotiate deals, and explore trends across various sectors, including entertainment, fashion, and sports. It serves as a hub for innovation, networking, and expanding brand presence globally.