PROJECT
animated main title logos
STREAMER
Netflix
STUDIO
Warner Television
Team Downey
Shine designed and animated the main title logo and a unique animated reveal for each episode. Each main title logo card was integrated into the scene using rotoscoping and 3D tracking.
Sweet Tooth is a Netflix series set in a post-apocalyptic world where a mysterious virus has wiped out much of humanity. At the same time, children are born as hybrids—part human, part animal. The story follows Gus, a young deer-boy hybrid, who leaves his secluded home after the death of his father. He embarks on a dangerous journey across a devastated America to find his mother, meeting allies and enemies along the way. With the help of a protective loner named Jepperd, Gus navigates threats while uncovering secrets about his origins and the virus.
Shine designed and produced three seasons of main title logo reveals. In season three, the integration of the typography was the most sophisticated, using 3D light and shadow to make the logos feel truly part of each scene.
In season three, the drama was emphasizes through bold typography and animation.
Light and shadow were used to integrate the typography.
In season two, the visual style involved making the logo feel as if it were in the mad-ground, with foreground objects in front and background images behind.
In season two, the logo was treated like an object within the scene.
The logo was placed in the midground, with elements framing it in the foreground and the background.
In season one, each logo reveal emerged from behind objects in each scene.
In season one, a visual language was established to introduce the logo.
Each logo reveal was intended to integrate in to the scene.
