The United Nations Media Wing
UN Headquarters Secretariat
graphic branding package for the United Nations’ News Centre

Shine designed and produced the graphic branding package for the new United Nations’ show 21ST CENTURY. Shine’s conceptual approach to designing the project was inspired by UNTV’s mission to tell underreported, character driven, human-interest stories to a global audience. Each episode will highlight three features from producers dispatched across the globe. International topics are drawn from the insurgents in the mountains of Nepal to war ravaged northern Uganda, from the streets of Honduras to the front line of the war on drugs in Laos. Shine’s language-adaptable show package includes the program’s open and close, a teaser, graphic animations for transitions in and out of each story and the environmental graphics that brand the studio set.

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UNTV’s series of news-magazine programs puts a spotlight on on each of the worlds most under reported stories. Each episode features character driven human interest stories that reflect some of the most important issues affecting the world, and our lives today.
The UNTV cameras offer unique and often unparalleled access to people and places and stay to bring stories as they unfold over time, long after other news outlets leave. From the child labor situation in Tanzania to the woman struggle in Afghanistan, from the poverty-stricken streets in Somalia to the front line of the guerrilla war in Columbia, the series brings home the stories rarely see. Presented as a fully packaged program, and also available by feature segment, 21st-century incorporates narrative story telling with balanced, accurate reporting and is adaptable to local languages.
Currently over 90 global broadcasters hear the program, which is one nearly 20 prestigious film and television awards, including an Emmy.

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21st Century is broadcast in almost every country, so the visuals had to speak broadly.