MSNBC
Rachel Maddow
McKinney
Hocus Pocus

“Always Never” campaign for Rachel Maddow, MSNBC, McKinney and Hocus Pocus

Shine was honored to work with the amazing teams at MSNBC, McKinney and Hocus Pocus to create three spots for Rachel Maddow. Each spot focused on the relentlessly thorough reporting done by Rachel Maddow and her editorial staff.

Rachel Maddow is host of the Emmy Award-winning “The Rachel Maddow Show” on msnbc. “The Rachel Maddow Show” features Maddow’s take on the biggest stories of the day, political and otherwise, including lively debate with guests from all sides of the issues, in-depth analysis and stories no other shows in cable news will cover.

“The Rachel Maddow Show” was the most successful show launch in MSNBC history, immediately boosting ratings in its time period when it debuted in September 2008. It was the most-watched cable news show in the first quarter of 2021.


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“Focus” uses visuals that described the level of focus Rachel Maddow and her team employ in their research and reporting.


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“Look Closer” uses visuals that described the level of detail Rachel Maddow and her team employ in their research and reporting.


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“Put In the Work” uses visuals that described the level of drive Rachel Maddow and her team employ in their research and reporting.


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