McKinney
David Baldwin
Jonathan Cude
Naomi Newmn
Ryan Theisen
Joe Parrish
Meg Sewell
:30 television commercial for McKinney

Head of Production Regina Brizzolara said, “Working with Shine is nothing shy of incredible. McKinney is always inspired and surprised by the brilliance of the Shine team. And we just really, really like everyone there too.”

McKinney, the advertising agency, awarded Shine the live-action direction, design, and post production of six thirty second spots for Qwest Communications, the Fortune 100 telecommunications and network provider. Sand artist Ilana Yahav collaborated with Shine to make one graphic image transform into the next. Each take was shot on film and married together using a variety of graphic tools. Each spot graphically tells a story which illustrates that the telecom giant is nimble enough to handle clients both large and small.



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Sand artist Ilana Yahav collaborated with McKinney and Shine to tell pictorial stories.


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The illustrations were created live and shot on film. Animation helped the illustrations at key moments.


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Our favorite visual was the whale.