QVC
Michael Weiss
network and studio branding graphics package for QVC@LA Live

QVC Executive Producer Michael Weiss said, “We approached Shine with the typical constraints of television and film: time and budget. They handled both with aplomb and most importantly delivered graphic elements that were beautiful, elegant and lent an innovative feel for the shows from our Los Angeles studio. We would enthusiastically bring back the Shine team for further work on our network.”


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Custom footage was shot to create a sense of place for the QVC studio in Los Angeles.
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Ribbon-like graphics inspired by the logo became the visual language for the branding.