Prudential Advertising

three minute live action video

Shine collaborated with the creative team at Prudential to tell the story of the company’s 144 year heritage of working with people to strengthen communities around the world. Prudential is a financial giant with a workforce of over 40,000 worldwide. With it’s early roots in providing insurance and financial independence for the working man, Prudential has been a financial force for good, making the world a better place for all.

The Shine team collaborated with Prudential Advertising on a five-day shoot in and around the studio on Miracle Mile in Los Angeles. Shine’s historic 1927 Art Deco building was a versatile location for both interiors and exteriors. The agency, the design team and the talent proved to be a great recipe for collaboration during the multiple shoot days. Shooting happened downstairs while editorial and animation fluidly took place simultaneously upstairs in an editorial suite.