ABC
Sony Television
Adam Goldberg
Seth Gordon
main title for Sony Television and ABC

Shine designed and produced the main title for ABC’s comedy, “The Goldbergs,” starring Jeff Garlin, Wendi McLendon-Covey, and George Segal. The series is based on creator Adam F. Goldberg’s real-life family back in the eighties, when he was armed with a video camera to capture all the events in his life.

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The Goldbergs comedy on ABC. The series was created by Adam F. Goldberg and stars Wendi McLendon-Covey, Jeff Garlin, Sean Giambrone, Troy Gentile, Hayley Orrantia and George Segal. The show is produced by Goldberg, Seth Gordon, and Doug Robinson. It’s loosely based on Goldberg’s family in the 1980s, complete with a childhood version of himself.
The Goldbergs is set in the 1980s in Jenkintown, Pennsylvania, but is filmed in Southern California. The show is loosely based on the showrunner’s own childhood, during which he videotaped events, many of which are re-enacted throughout the program.

The series stars Jeff Garlin as patriarch Murray and Wendi McLendon-Covey as his wife, Beverly. Their two older children are Erica (Hayley Orrantia) and Barry (Troy Gentile). The youngest child, Adam (Sean Giambrone), documents his family life with his video camera. Beverly’s father, Albert “Pops” Solomon (George Segal), is frequently around to provide advice or to help out his grandchildren (often behind his daughter’s back).

The present-day “Adult Adam” narrates every episode as taking place in “1980-something.” The series takes some creative liberties with the time frame. For example, the second season episode “Just Say No” has references to both the Walter Mondale/Geraldine Ferraro presidential campaign (which took place in 1984) and the TV shows American Gladiators and America’s Funniest Home Videos (both of which debuted in 1989).

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Using 1980's VHS technology fit the story.
Shooting the logo reveal.
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