main title sequence for Fox and ABC
Executive Producer Steve Levitan said, “Here’s the bad part about working with Shine: They pitch so many good ideas, you don’t know which to choose. The good part: They’re extremely professional, they’re a joy to work with and, I’m not going to lie to you, they’re easy on the peepers.”
Shine designed and produced the main title sequence for Modern Family for Twentieth Century Fox Television and ABC. The main title, centering around framed portraits of each nuclear family in the story, was shot on location in front of each characters’ house. The Dunphy house was located near Cheviot Hills. Mitch and Cam’s duplex was near the Fox lot, and Jay and Gloria’s beautiful home was on the westside.
Below are storyboards roughly designed in Photoshop to present to the producers. Several concepts were pitched. In this particular idea, the concept of frames was use to define each nuclear family. A fast camera move that takes us from one portrait to the next was used to dynamically link each subset of the family. Shooting against green screen was considered, but in order to make each portrait feel organic to the show, it made more sense to shoot at each image on location.
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