SS+K
Hocus Pocus
Naomi Newman
Ashley Gilbertson
Ron Haviv
Hocus Pocus
Naomi Newman
Ashley Gilbertson
Ron Haviv
campaign for SS+K and Hocus Pocus
Shine was honored to work with the amazing teams at Mount Sinai, SS+K and Hocus Pocus to create four spots for Mount Sinai. Each piece focused on the incredible people at each of the Mount Sinai hospitals in New York.
Shine was honored to work with the amazing teams at Mount Sinai, SS+K and Hocus Pocus to create four spots for Mount Sinai. Each piece focused on the incredible people at each of the Mount Sinai hospitals in New York.
The Shine team directed the spots, which were photographed by acclaimed photojournalist Ashley Gilbertson with supporting video captured by prolific documentarian Ron Haviv. Commercial direction, editorial, and animation were provided by Shine.
