DreamWorks Animation
Paramount Pictures
Interscope Records
will.i.am
music video for Madagascar franchise and wil.i.am

Shine conceived, designed and produced two music videos for DreamWorks Animation’s film, “Madagascar: Escape 2 Africa”. The music videos were created for use on MTV.com, Nickelodeon, and as bonus features with the movie’s soundtrack. Shine conceived the video ideas, and used character animation throughout each piece that was created by the in-house team of animators at DreamWorks Animation. Shine edited the characters together, created custom graphic animated environments and backgrounds, and integrated it all together to make original music videos. The songs were written and performed by will.i.am.


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Visual development art was incorporated into the sequence, using characters from the movie.

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The 2D background imagery was cut up into layers to make dynamic transitions.