DOLEMITE IS MY NAME

Netflix
Craig Brewer
Billy Fox

main title design for Craig Brewer and Netflix

Sometimes all that’s needed on a main title is typography that fits the voice of the filmmakers. This was the case with Dolemite. Working with period typography treated with a color palette taken from the production design, the Shine team designed titles that worked with the aesthetic of the time period and spoke to the bold personality of main character Rudy Ray Moore.

Rudy Ray Moore was born to entertain — and to push the envelope. He began his career in music before he pioneered a new raunchier style of standup comedy that was often deemed too much for Hollywood. Eventually, he became a film star, known for shaking up the underground film industry with his 1975 blaxploitation film, Dolemite, based on a kung-fu fighting pimp alter ego he created.

Hopping genres from music to comedy and then to film, the ever-persistent performer had his vision — and stuck to it, always willing to shatter industry standards. Moore, who died at the age of 81 in 2008, is now seen as a cultural pioneer, revered by the likes of Snoop Dogg and Dr. Dre.

Now the often outlandish personality is being revered in the biopic film Dolemite is My Name, a passion project of actor Eddie Murphy. Alongside him will be Wesley Snipes playing director D’Urville Martin and Keegen-Michael Key as Jerry Jones, as well as appearances by Tituss Burgess, Craig Robinson, Mike Epps, Snoop Dogg and Da’Vine Joy Randolph.

GENIUS

SCHOOL OF ROCK

GREY GARDENS