DreamWorks Animation
:30 spot for the Madagascar franchise

Shine conceived, designed and produced two music videos for DreamWorks Animation’s film, “Madagascar: Escape 2 Africa”. The music videos were created for use on MTV.com, Nickelodeon, and as bonus features with the movie’s soundtrack. Shine conceived the video ideas, and used character animation throughout each piece that was created by the in-house team of animators at DreamWorks Animation. Shine edited the characters together, created custom graphic animated environments and backgrounds, and integrated it all together to make original music videos. The songs were written and performed by will.i.am.

entry_large
entry_small_top
entry_small_bottom
Typographic animation was integrated with character animation from Madagascar the franchise.
studio_large
entry_large
entry_small_top
entry_small_bottom
The music from Will.i.am drove the edit.
entry_large
entry_small_top
entry_small_bottom
Moto Moto was the main character in the piece.